Who we are
Simply put, we are the U.S. Ambassadors from the Dominican Republic for educating and inspiring new generations of premium rum drinkers.
Why we do it
E. León Jimenes Rum was created by Guillermo León, the great grandson of E. León Jimenes who founded La Aurora cigars in 1903, which now stands as the oldest and original manufacturer of cigars in the Dominican Republic. To continue his grandfather’s vision we are launching an innovative portfolio of rum products to create world-class brands born in the Dominican Republic to be enjoyed around the world.
How we do it
Delivering unmatched quality at every premium tier of rum products forecast for growth.
Activating the on-premise market through cigar bars with our competitive advantage as the Dominican Republic’s oldest and original manufacturer of cigars.
Activating off-premise with an elevated spirit-forward cocktail strategy combatting the sugar-filled cocktail sterotype which rum is known for in the United States.
Contact us
Reach out to learn more about retail, distribution and media opportunities on all our products.